Incorporating video streaming into a podcast-focused platform, achieving a 19% early adoption rate.
Callin
Overview
Callin, a social platform for livestreaming and podcasts, faced a notable challenge with organic growth. Content creators frequently voiced a desire for video functionality, presenting an exciting opportunity. To address this, we introduced a new live streaming format, expanding the platform's focus beyond its original emphasis on audio and podcasts. This initiative held significant business potential, as no existing products in the market combined both audio and video live streaming capabilities, making Callin a pioneer in this space.
Role
Research, wireframing, high-fidelity design & prototyping
Interface
Web & Mobile
Problems
🏗️
Technical challenges
The platform may face issues with stability and scalability as new features are integrated, potentially impacting performance.
✨
Seamless integration of video
Introducing video content could disrupt the platform’s existing functionality, making it challenging to enhance the user experience without causing issues.
🎯
Value for creators and users
There’s a challenge in ensuring that the video feature provides significant value to both users and creators without overwhelming the platform or diluting its core offering.
Content frameworks
After thoughtful iterations, we’ve developed three distinct content frameworks to enhance the platform’s design and usability:
Primary
Highlights livestreams with large visuals, featuring either a short looping video or episode cover artwork to spotlight trending content.
Secondary
Displays subscriptions and episodes, seamlessly accommodating both video aspect ratios and audio show artwork for a visually cohesive presentation.
Tertiary
Uses smaller, uniform show covers for browsing additional content in a clean and organized way.
These frameworks establish a clear visual hierarchy, guiding users from featured livestreams to personalized subscriptions. By balancing visual appeal and functionality, they enhance discoverability and cater effectively to both video and audio content.
The solution creates a clear visual hierarchy, guiding users seamlessly from featured livestreams to personalized subscriptions and additional content. These adaptable frameworks support both video and audio formats, catering to diverse user preferences while providing flexibility for future platform growth.
Home page
This approach highlights key content while maintaining flexibility, catering to diverse creator styles and user preferences. The adaptable layout also supports personalized content discovery, offering a smooth transition between episodes, whether audio or video. By reusing the Secondary Mix View, the design aligns with the platform’s overall framework, fostering familiarity and usability while scaling effectively for future content needs.
Episode playback page
The final design incorporates a versatile mix-view layout, seamlessly uniting support for both video and audio content.
Outcome
We see 13% of video adoption from content creators and 19% of audience total engagement.
The intuitive video setup and user-friendly design provided a seamless, low-friction entry point.
We received positive feedback from both video and podcast creators. The updated design allows flexibility, enabling creators to seamlessly produce an audio-only episode followed by a video episode without being confined to a single content format.
User feedback highlighted that the new video feature still lacks several core functionalities, such as screen sharing and customizable camera layouts. My next step is to focus on expanding these capabilities and continuing to improve the video experience.
What’s next
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