Bumped
Launching a stock rewards program with integrated offers on mobile, driving a 1.5x increase in user engagement and transactions.
Overview
Bumped, a startup dedicated to stock rewards programs, empowers users with added value and a sense of ownership. This initiative is designed to drive long-term engagement and loyalty by aligning users' success with the platform’s growth. Participants can earn stock-based rewards, transforming their involvement and contributions into a meaningful stake in the company’s future.
Role
Research, wireframing, high-fidelity design & prototyping
Interface
Mobile (iOS & Android)
Problems
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User awareness & engagement
Effectively communicate the value of the stock rewards program to users, helping them understand how to participate, track their rewards, and recognize the long-term benefits.
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Streamline stock redemption
The stock rewards program should be designed to enable users to easily sell their earned stock, providing a seamless process while ensuring regulatory compliance and transparency.
Research & Finding
Simplifying the process
Our research emphasizes that a seamless and intuitive user experience is critical for driving engagement and satisfaction, especially when it comes to programs like stock rewards. Users expect frictionless navigation, straightforward processes, and clear guidance when participating in a rewards program. Complicated or confusing steps can deter participation and lead to lower retention rates. Simplifying the process for earning, tracking, and redeeming rewards is key to ensuring that users not only stay engaged but also feel confident and motivated to participate.
Create a sense of urgency and boost retention
Secondly, special promotions play a significant role in encouraging user participation and fostering excitement around the stock rewards program. Offering time-sensitive incentives, such as bonus stock for early participation or milestones, can create a sense of urgency and motivate users to take action. These promotions help increase initial engagement, amplify word-of-mouth referrals, and drive long-term loyalty by making users feel valued and rewarded for their involvement.
The platform adopts a traditional investment view, providing users with a streamlined summary of all transactions and rewards. The interface is divided into two key sections: one highlighting recent activities, such as rewards earned or stock sales, and the other offering a detailed breakdown of all stocks held by the user. This dual-approach design ensures that users can easily track their latest actions while maintaining a clear understanding of their overall portfolio.
Home overview
Each transaction and reward entry is designed to be expandable, allowing users to access more in-depth information. This includes detailed breakdowns and supporting investment materials to ensure full transparency. By providing users with the ability to dive deeper into their transactions and rewards, the platform builds trust and empowers users to make informed decisions with confidence.
Transaction and rewards details
Outcome
While most users don't engage with the detailed view, others have expressed appreciation for the added transparency. This indicates that while the deeper information may not be frequently accessed, it plays a crucial role in building trust and confidence for users who do explore it.
The special offers and promotions proved to be highly effective, resulting in a 1.5x increase in both engagement and transactions compared to typical activity.
Continue to refine and improve our special offers by testing different layouts and designs to optimize user engagement. By experimenting with various formats, we can better understand what resonates with users and how to present offers in a way that maximizes their value. This ongoing iteration will ensure that the rewards program remains compelling, engaging, and aligned with user preferences, ultimately enhancing their experience and fostering greater long-term loyalty.
What’s next
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